Cheers for Junk Mail?
Jonathan Gaw covers technology and electronic commerce for The Times. He can be reached at (714) 966-7818 and at jonathan.gaw@latimes.com
Under the category of “least persuasive testimonials,” Aliso Viejo-based Emaildirect Inc., a direct marketing company specializing in e-mail coupons, posts on its Web site glowing reviews of the company’s service from anonymous Hotmail, America Online and Earthlink subscribers.
Call me naive, but I can’t recall a junk mail sender ever getting fan mail.
