NBC, Fox Get Top Rankings in Survey

A media consulting firm says advertisers rank NBC and Fox highest of 43 broadcast and cable television networks, followed by WB and ABC. Based on its survey of advertising executives, the New York-based Myers Consulting Group concluded, “The traditional concept of Big Three or Big Four networks is no longer operable. . . . There are only two powerful broadcast networks in the traditional sense: NBC and Fox.” Rankings were based not only on program ratings and audience demographics, in which NBC and Fox clearly have an edge, but also on the accessibility and competence of network sales representatives.