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Cleavage the Easy Way . . . or Not

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You may have seen the ads in the local tabs: “Fuller and firmer bust. Proven results of one, two and even three cup sizes.” Here, in the city of breast augmentation, it will seem to some a tempting alternative.

A call to Natural Dimensions reveals some diverting, if not convincing, information. Erdic, we are assured, contains only natural things including barley, hops and malt, which sounds suspiciously like the recipe for homemade beer. Plants with “natural estrogenic properties,” claims the release, bond with the estrogen receptor sites found in the breast, which stimulates growth.

“That’s not how the body works,” says Dr. Susan Downey, a plastic surgeon at USC Medical Center. “You can’t specialize-grow breast tissue. Your breasts grow when you’re nursing and that’s hormonal, but you can’t maintain that forever.”

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Erdic is available by mail order and costs about $250 for a month’s supply. According to the literature, most women maintain a three- to seven-month regimen, after which some may take a reduced supply to maintain their expanded selves. Because Erdic is herbal, it falls outside FDA purview. So you know.

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