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Ticker Talk

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Bloomberg News; Times Staff

Despite Nasdaq’s problems, the U.S. initial public offering market still is showing signs of life. Perhaps as long as you choose an interesting name for your company.

On Monday Blue Martini Software Inc., which creates Internet marketing programs, said it priced its IPO of 7.5 million shares at $20 each. The stock was expected to be priced between $16 and $18 a share.

San Mateo, Calif.-based Blue Martini sells software to coordinate sales and marketing activities for companies with a variety of needs including Web sites, call centers, and bricks-and-mortar stores. The stock will begin trading on Nasdaq today under the symbol BLUE. . . .

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Sign of a slowing economy? Catalog retailer Lands’ End (LE) stunned Wall Street Monday with yet another profit warning: The firm said fiscal second-quarter earnings will be about half last year’s level because of weaker sales. The stock plunged $8.19 to $31.94 on the NYSE.

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