Eminem signs deal for ‘Shady’ gear

Eminem is joining the music-fueled fashion ranks of P. Diddy, J. Lo, Jay-Z and Carlos Santana. The “8 Mile” star has signed a licensing deal with Nesi Apparel to create a collection of sportswear called “Shady,” which will be available in department stores late this summer, just in time for back-to-school shoppers.

The rapper will apparently not be doing the actual designing. That duty reportedly will go to Vincent Nesi, chief executive of Nesi Apparel. No stranger to controversy herself, Lizzie Grubman is going to be handling the PR.

Booth Moore