Val Pinchbeck Jr., 73; Ex-NFL Broadcast Chief and a Top Rozelle Aide

Val Pinchbeck Jr., 73, a former NFL broadcast director and a chief advisor to NFL Commissioner Pete Rozelle, died Saturday after he was struck by a taxi in Manhattan while crossing a street near league headquarters. He lived in Oldsmar, Fla.

Pinchbeck was senior vice president of broadcasting until his retirement in 1998, serving as NFL liaison to television and radio networks, and helping the league devise its schedule. He had continued to work as a scheduling consultant.

A native New Yorker, Pinchbeck graduated from Syracuse University with a degree in journalism. After serving in the Navy during the Korean War, he began his career as sports information director at Bucknell and then Syracuse University. In 1966, Pinchbeck became director of special events for the American Football League under commissioner Al Davis, and a year later took over as public relations director for the Denver Broncos.