ValueClick Is Acquiring Web Marketing Firm

ValueClick Inc., an online advertising company, said Monday that it had agreed to buy Web Marketing Holdings Inc. for $141 million in cash and stock to expand its e-mail database and help generate more leads for its advertisers.

Closely held Web Marketing, founded in 1998 and based in Harrisburg, Pa., provides marketing services to help advertisers generate leads through an affiliate network of more than 1,500 websites and 30 million e-mail addresses, ValueClick said.

ValueClick, based in Westlake Village, also agreed to acquire closely held E-Babylon Inc., an online retailer of ink and toner products, for about $14.7 million.

ValueClick said Web Marketing would complement its existing online marketing services. The price includes about $122 million in cash, 1.8 million ValueClick shares and 350,000 options to buy ValueClick stock.

Shares of ValueClick rose 12 cents to $10.40.