American Girl shows sing adieu
Live entertainment will end at American Girl Place stores this year, due to a slowing trend in ticket sales and a desire to “evolve and try something new,” said Julie Parks, American Girl spokeswoman.
The in-store theaters, featuring professionally staged musicals based on American Girl’s history-themed books and dolls, will close April 13 in L.A.’s At the Grove location and Sept. 1 in Chicago and New York.
New, interactive “experiential retail offerings” will replace the live shows, Parks said.
-- Lynne Heffley
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