Advertisement

American Girl shows sing adieu

Share via

Live entertainment will end at American Girl Place stores this year, due to a slowing trend in ticket sales and a desire to “evolve and try something new,” said Julie Parks, American Girl spokeswoman.

The in-store theaters, featuring professionally staged musicals based on American Girl’s history-themed books and dolls, will close April 13 in L.A.’s At the Grove location and Sept. 1 in Chicago and New York.

New, interactive “experiential retail offerings” will replace the live shows, Parks said.

-- Lynne Heffley

Advertisement