New York Sun calling it quits

The New York Sun is shutting down after running out of money, ending a six-year stint in which the newspaper provided an alternative conservative voice in the city’s crowded media market.

Today’s edition will be the paper’s last, newspaper spokesman Michael Moi said. Editor Seth Lipsky had been scrambling to attract new investors for the paper, one that laid claim to a grand tradition by taking the name of the original New York Sun, a Pulitzer Prize-winning giant that published for more than a century before disappearing in a merger in 1950.

On Sept. 4, Lipsky announced the paper had endured “substantial” losses and would close at the end of the month without an infusion of cash.

He said the Sun actually saw increases in print advertising revenue the last three years but still was losing money. Lipsky, a former Wall Street Journal reporter and editorial writer, said the Sun had a paid circulation of about 14,000.