Keynote Presenter: Crystal Perez

As part of this year’s Leadership Forum, L.A. Times B2B Publishing invited Crystal Perez to share insights on business strategy, brand partnerships, and industry access. Her dynamic and impactful presentation was a highlight of the event.

Perez is a business leader, entrepreneur, and creative strategist with extensive experience in entertainment, fashion, and media. She has worked closely with top executives and industry leaders to drive strategic partnerships, brand growth, and market expansion.

She began her career at Viacom in New York City, collaborating with executives in content strategy and production. Early in her career, she also worked with the business management team at Marc Anthony Productions, supporting strategic initiatives that expanded the artist’s global brand across music, media, and live entertainment. She also worked in radio production at HOT97 in New York City, collaborating with the production team and on-air hosts to develop engaging programming. She later managed talent programs and industry partnerships at Sony Pictures Entertainment, overseeing initiatives that supported emerging creatives in television and film.

Currently, Crystal Perez is the Founder & Creative Director of ISSA DAVII, an e-commerce fashion brand that champions storytelling through design and inclusivity. With a sharp focus on brand strategy, global market expansion, business development, and program development, she helps companies amplify their industry presence and create lasting impact through strategic partnerships.

Perez is passionate about creative growth that authentically reflects culture, fostering opportunities for emerging talent and driving creative innovation, values that have shaped her own journey. With a deep pulse on culture past, present, and future, she anticipates trends that shape industries while building influential partnerships. She brings a unique vision for inclusivity and sustainable growth, ensuring brands remain culturally relevant while driving meaningful impact. She was honored to share her insights at this L.A. Times B2B Publishing event, continuing her mission to empower brands, businesses, and creative professionals.