‘Congrats, you survived the Boston Marathon!’: Adidas apologizes for ‘insensitive’ email
- Share via
Adidas has apologized for sending out a marketing email praising customers who “survived” this year’s Boston Marathon.
The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”
On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.
The sports apparel company quickly apologized, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.
At least two survivors of the 2013 bombing participated in this year’s race.
Adidas says the marathon is “one of the most inspirational sporting events in the world.”
ALSO
Embattled anchor Bill O’Reilly’s future at Fox News looks doubtful
L.A. County creates a lower-cost alternative for Southern California Edison customers
United Airlines’ CEO vows the airline will learn and grow after passenger-dragging fiasco
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
