Wal-Mart to sell Angry Birds products with clues to game
Can Wal-Mart Stores Inc. help you beat Angry Birds?
Apparently it’s trying. The retail giant inked a deal with Rovio, the Finnish tech company behind the hugely popular mobile game, to sell Angry Birds products sprinkled with game clues in its stores.
The news coincides with the launch of Angry Birds Space, the latest iteration of the game, which takes the feud between birds and pigs into outer space and adds a zero gravity twist.
Wal-Mart will carry apparel, food, mobile phones and plush toys studded with “golden eggsteroid” clues to open bonus levels in Angry Birds Space. The first clue was unveiled Wednesday to the retailer’s 13 million Facebook fans.
“By partnering with Rovio, we’re able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise,” said Seong Ohm, Wal-Mart’s general merchandise manager for entertainment.
It’s the latest push by the world’s biggest retailer to attract younger, more tech-savvy shoppers. The company recently unveiled an exclusive arrangement with five of Hollywood’s top studios to convert DVD collections into digital copies for $2 each.
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