Gwyneth Paltrow’s ‘Sex, Love & Goop’ trailer lands. ‘No one needs this,’ Twitter says

Gwyneth Paltrow’s priority list seems baked into the title of her latest Netflix project — “Sex, Love & Goop” — and that’s basically all you need to know about the upcoming reality series.

The streaming service launched the trailer for “Sex, Love & Goop” Thursday, featuring the Goop lifestyle-empire founder, who hosts the show, talking about intimacy and orgasms. A lot.

“We’re having sex. It’s a show about sex!” the Oscar winner says gleefully during what appears to be a support group for couples struggling with mediocre or nonexistent sex lives.

The series’ six 30-minute episodes begin streaming Oct. 21 and, according to Netflix, follow real couples who learn lessons and methods to enhance their relationships through more pleasurable sex and deeper intimacy — with the help of Goop-approved experts. So, no, it’s not a show about Paltrow. Though she’s definitely part of it.

As the nearly-NSFW trailer shows, the couples get emotionally and sexually vulnerable on camera, explore their bodies (at times with a wolverine claw) and “acknowledge that sex is how we play as adults.”

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Paltrow’s previous reality foray on the platform, “The Goop Lab With Gwyneth Paltrow,” launched last year and featured Paltrow and a team of Goop staffers sampling an array of wellness regimens, therapies and treatments, ranging from Mediterranean diets to energy healing.

Incidentally, the “Sex, Love & Goop” trailer landed less than a week after Business Insider reported that more than 140 employees of Paltrow’s wellness content and e-commerce company had left Goop since 2019, citing low pay, burnout and difficult leadership among their reasons for leaving.

“Sex, Love & Goop” is just the latest offering from the “Avengers: Endgame” actress — she of conscious uncoupling and that $75 candle that smells like a vagina — who still manages to center herself in a show meant to help other people. While the spotlight is decidedly on the couples and the experts enlisted by Goop, the question remains: Would we love or hate the show as much if Paltrow wasn’t associated with it?

As such, Thursday’s trailer elicited the latest Twitter-fueled rebukes of the star, whose “modern lifestyle” ventures have made her an easy target.

Critics called out Netflix for enabling Paltrow’s brand, which often promotes pseudo-science, and lamented the “Squid Game” streamer’s decision to launch this show in lieu of renewing beloved series such as its “One Day at a Time” reboot or “Good Girls.” Others compared “Sex, Love & Goop” to HBO’s racy documentary series “Real Sex.”

Here’s a look at what a few of them had to say: