CBS bets that less is more. Warner Bros. TV shakes up its ranks.

After the coffee. Before my last day of upfront presentations. Phew!

The Skinny: I love New York but it seems to have gotten even more crowded since I left years ago. I can’t deal! Thursday’s headlines include CBS’s new fall schedule and a restructuring at the Warner Bros. TV Group. Also, a cable company is the latest to sniff around Hulu. If you are interested in receiving an email alert when the Morning Fix is live please send me a note.

Daily Dose: The pilot episode for the new CBS sitcom “The Crazy Ones” starring Robin Williams and Sarah Michelle Gellar as a father-daughter advertising team gave McDonald’s a lot of love. The plot revolves around developing a new jingle for the fast food chain. Viewers will likely assume McDonald’s must have paid for all that “product integration” (as the industry calls it), it was actually free love, according to an executive close to the show. McDonald’s did sign off on the episode and the hope is that down the road perhaps it will buy some time in it or episodes.

Less is more. Coming off a season in which it will finish first in viewers and the key adults 18-49 demographic, CBS did very little tinkering to its schedule. The network is adding only six shows -- four sitcoms and two dramas -- to its lineup and the two dramas are even sharing the same time slot. That doesn’t mean there were no surprises from CBS. The network is benching the comedy “Mike & Molly” for awhile and it moved “Hawaii Five-O” from its Monday home to a more obscure location on Fridays. More on CBS from the Los Angeles Times, USA Today and Hollywood Reporter. Shake it up. New Warner Bros. Chief Executive Kevin Tsujihara has realigned the studio’s television operations in the wake of the resignation of Bruce Rosenblum, the head of Warner Bros. TV Group. Rosenblum’s exit was no surprise after he was passed over in favor of Tsujihara to run the entire operation. Peter Roth, who oversees the creative operations for the TV studio, will get a bump up. Details from the Los Angeles Times and Variety.

Going for the gold. NBC is projecting taking in close to $1 billion in advertising for the 2014 Winter Olympics. According to the Wall Street Journal, the $800 million still may not be enough to cover the production costs for the games. Interestingly, neither Anheuser-Busch nor the Hilton hotel chain have committed to buy commercials in the games, which are being held in Russia.

Kicking tires. Time Warner Cable is the latest company to kick the tires of the online video site Hulu, says the Wall Street Journal. Hulu’s been for sale for awhile but so far no one other than media executive Peter Chernin has put in a bid. One of the issues is how long any new owner would have access to the TV shows that make Hulu popular after a deal is done. Also, more networks are putting their content on their own platforms, which is another cloud over Hulu. As far as I’m concerned, why buy when you can build?

Inside the Los Angeles Times: Cinemark is building a 14-screen multiplex in Carson. Spanish broadcasters are looking to take ad money away from the English-language networks.

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