Are you willing to pay an extra dollar for Netflix? Its most popular plan is getting a price hike
The company logo and view of Netflix headquarters in Los Gatos, Calif. The streaming service announced its most popular plan is getting a price hike
Got an extra dollar per month for your video streaming?
Netflix announced it’s raising the price of its popular streaming subscription plan, in which two viewers can use a subcription concurrently, from $8.99 to $9.99 per month for new subscribers in the U.S., Canada and Latin America.
Netflix contends the price increase is necessary to keep its stream of content flowing. The company has $4.3 billion in programming costs over the next year.
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“To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America,” a Netflix spokesperon said in an emailed statement.
The price hike will not affect pricing for the one-screen and four-screen plans, which remain unaltered at $7.99 and $11.99, respectively.
Pricing for existing members of the two-screen plan will remain in place until October 2016, unless they’re protected by a price guarantee with a longer timeframe.
The dollar bump marks the second price hike to the streaming service U.S. sector -- where it currently boasts 43 million subscribers -- in less than two years. The two-stream plan saw its price raised in May 2014, then also by $1, from $7.99 to $8.99. Existing customers then were told their rates wouldn’t change to the new price for two years.
In August, the Los Gatos, Calif., company applied a 10% increase for its European markets for the standard two-steam HD subscription service for new members.
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