Vend it like Beckham
Posh may have been the center of the fashion frenzy since Team Beckham rolled into town, but there’s at least one store trying to capitalize on her sweatier half. Alpha, a men’s boutique in West Hollywood, has dedicated its window display to Becks (whose sarongs, pony tail and penchant for manicures tagged him as the classic metrosexual when that word was at the height of its popularity).
The two windows fronting 8625 Melrose Ave. read: “David Beckham Meet Your New Favorite Store ... Welcome Mate!” and are stocked with the contents of a specially compiled “Welcome to L.A. Kit” for the Brit transplant.
Many of the items make sense — shaving soap from London’s Geo. F. Trumper (a nod to his home country), a guide to SoCal surf spots (you know he’ll be hanging 10 before you can say “surf’s up”), flip-flops (a natural for the well-pedicured foot) and a photo compilation titled “Hollywood Dads” (technically, he is one now). Others are little more quixotic -- like “The Pop-Up Book of Celebrity Meltdowns,” scented candles and a book on Marlon Brando.
But perhaps the most ill-advised item in the kit is a pair of Andrew Christian underwear emblazoned with a black-and-white soccer-ball print. Is it really such a good gift idea for a guy whose co-workers kick soccer balls for a living?
No, the Mirror thinks it’s just plain nuts.
adam.tschorn@latimes.com
