Oh, Mickey! Disney works with fashion labels to promote brand icons and new films
Last month, families, fashion insiders and friends of designer Trina Turk gathered at Shade Hotel in Manhattan Beach for a runway show mainly featuring pieces from Turk’s oceanic-themed capsule collection with Disney/Pixar, promoting “Finding Dory,” in theaters June 17. The collection also marked a first for the designer: She made beach trunks and a dress for children.
“It’s fun and optimistic,” said Turk, who lives in Silver Lake. “We had seen ‘Finding Nemo’ and loved it, of course. My husband loves to swim in the ocean, and he said, ‘Yeah, we’ve got to do this.”
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Turk joins a list of new and perhaps unexpected partners as Burbank-based Disney promotes its brand while collaborating with Coach, Nixon, Lauren Conrad, James Banks, Kenzo, Thomas Wylde, Urban Decay, Stephen Dweck and other fashion labels.
“In the last year alone,” said Heather Laing-Obstbaum, vice president of product development for softlines for Disney, “we’ve partnered with Coach, Kate Spade, Trina Turk, Sephora and Kenzo to put their unique spin on our properties to great effect. … Everything we do starts with our audience, and we’re seeing huge demand in the fashion space from fans of all ages.”
Recent films such as “Alice Through the Looking Glass” and “The Jungle Book” have come to the big screen with specialty collections of clothing and accessories available in stores and online. And Disney hasn’t forgotten its roots. It’s upping the sartorial visibility of icons Mickey Mouse and Minnie Mouse through collaborations with Coach and Kate Spade.
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