Platform shopping center in Culver City

Store in Platform shopping center.

A bricks-and-mortar manifestation of online women’s activewear label Aday, right, will be open for two months at Platform, starting March 7.

The first tenant of the shopping center, SoulCycle, moved in after Thanksgiving with a bike-filled riding studio and the company’s West Coast headquarters.

SoulCycle studio.

SoulCycle studio.

The shopping center’s #helloplatform sign adjacent to the elevated Metro rail line.

Culver City-based Abramson Teiger Architects designed the complex, which has an industrial-yet-somehow-intimate feel to it, using exposed concrete block walls, rough-hewn wood, gray concrete-slab floors and lots of windows.

The brightly colored dripping rainbow murals were created by L.A.-based artist Jen Stark.

Platform consists of about 50,000 square feet of retail and restaurant space and 80,000 square feet of creative and office space, housed in a cluster of three-story buildings fronting Washington Boulevard near Landmark Avenue.