Jugos Azteca

Jugos Azteca, a juice place and restaurant in Highland Park, is run by Efrain Peña with his family -- the same family who runs Huarache Azteca.

Jugos Azteca, a juice place and restaurant in Highland Park, is run by Efrain Peña with his family -- the same family who runs Huarache Azteca.

(Kirk McKoy / Los Angeles Times)

Aug. 1, 2017 9:17 AM PT

Steak torta from Jugos Azteca.

Steak torta from Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Efrain Peña pours a drink at Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Chicken tostada from Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Efrain Peña who runs Jugos Azteca, posts as many as 30 videos a day on social media, sometimes racking up 5,000 views in a few hours.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Shrimp quesadilla from Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Efrain Peña’s Instagram account for Jugos Azteca has 14,000 followers.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Customers inside Jugos Azteca wait in line to place their orders.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Efrain Peña’s son Raul Peña pours a juice in Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

In Jugos Azteca’s kitchen, the staff makes not only juice but also traditional tortas and burritos.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

Veronica Rodriguez makes traditional tortas and burritos at Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

Jugos Azteca in Highland Park

The menu of “healing juices” at Jugos Azteca.

(Kirk McKoy / Los Angeles Times)

From left, Efrain Peña, son Raul Peña, wife Veronica Rodriguez and son Randy Peña, at their juice ba

From left, Efrain Peña, son Raul Peña, wife Veronica Rodriguez and son Randy Peña.

(Kirk McKoy / Los Angeles Times)

More From the Los Angeles Times