Sumo-size me! Michelle Obama’s ‘Let’s Move’ campaign gets animated
Michelle Obama’s “Let’s Move” campaign marked its one-year anniversary this week -- reason enough for one company to make a pop-culture lampoon of her anti-obesity message.
Next Media Animation of Taiwan released an animated video with English subtitles -- Michelle Obama fights obesity in America -- that portrays the first lady as a healthy superhero taking on these fast-food villains: the Colonel, the King and the Clown. (We must say, Michelle doesn’t quite look herself, and it’s not just the green tights and cape.) In the video, kids who eat burgers and fries sprout sumo-sized stomachs; subsidies to Big Ag are blamed for colluding with Big Burger.
It’s silly, yes, but on a more sobering note, the video offers a look at how successful America has been at exporting its fast-food culture. McDonald’s, for example, has about 1,100 eateries in China and plans to boost that number to 2,000 by 2013, this Wall Street Journal article says. And Yum Brands, which owns KFC, Taco Bell and others, operates 3,900 restaurants in China alone.
Further, the video does underscore one thing -- the world is getting the first lady’s message. Whether they take it to heart ... that’s another story.
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