The Costa Mesa store is the fifth in the chain, following one store in Seattle and three in suburban Chicago. Land of Nod began as a catalog company and was acquired about 10 years ago by Crate & Barrel, which built the brand’s e-commerce and introduced the brick-and-mortar locations. (Allen J. Schaben / Los Angeles Times)
Olivia Tipaldi, left, 3, of Laguna Niguel, invites Lily Clermont, 3, also of Laguna Niguel, to play in the market-themed No Place Like Playhouse. The design, embroidered cotton canvas set on a metal pole frame, is $189. (Allen J. Schaben / Los Angeles Times)
Preston Teng, left, 2, of Brea, plays with Caleb Crispell, 3, of Irvine, in the Monaco Mach 2 Racer, regularly $219, on sale for $189.95. (Allen J. Schaben / Los Angeles Times)
A thoroughly modern dollhouse is built with floating stairs and floor-to-ceiling glass (acrylic, actually) sliding doors. Fully furnished and inhabited by a happy family of four, it sells for $279. (Allen J. Schaben / Los Angeles Times)
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Joshua Zuetel of Mission Viejo grabs the anchor, while his mom, Lacey Zuetel, holds onto the life preserver. (Allen J. Schaben / Los Angeles Times)
Aileen Delacruz of Chino Hills looks at the very pink bedding. The ruched throw pillows in the foreground are $29 apiece. (Allen J. Schaben / Los Angeles Times)
Owen Lee, 2, of Irvine rests his feet in the Luca glider chair, $995. (Allen J. Schaben / Los Angeles Times)
Shopper in training: Oliver Hong, left, 1, of Aliso Viejo, exhibits excellent command of his miniature cart ($69) while Owen Lee, 2, of Irvine, plays in the wood and canvas teepee ($149) in the new Land of Nod store in Costa Mesa. The blue Locking Blocks cotton rug comes in sizes ranging from 4-by-6-feet to 8-by-10-feet, $99 to $299. (Allen J. Schaben / Los Angeles Times)
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The Little Twigs Mirror, $219, at the new store. (Allen J. Schaben / Los Angeles Times)
Joanna Daniel, left, of Fullerton, and Bonnie Kim, holding daughter Naomi Kim, 2, of La Mirada, look at bedding. (Allen J. Schaben / Los Angeles Times)
Jenni Nichols and daughter Cambria, 5, of Costa Mesa get their picture taken during the festivities of opening weekend. (Allen J. Schaben / Los Angeles Times)
