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Throwback Thursday: 1966, when health spas were the latest craze

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The year: 1966. The topic: health spas.

“A woman swings like Tarzan on a gold rope before plunging into an icy pool, while another’s body is coated with wax.”Others are ordered to bend, kick, roll and bounce along before submerging in soothing liquid, be it perfume, herbs or milk.”All this sounds like fiction, but it’s happening at beauty and health spas throughout the nation, attracting a growing number of men and women — people willing to spend from $400 to $800 a week to work out or relax in luxury, sometimes in marble settings surrounded by plush greenery.... “Beautiful, and usually young, exercise directors, cajole, shame or coax the laggard into more violent exercise. Their slim leotard-clad figures are the carrots dangled in front of hippy women who hope to reach the same perfect proportions.”

Get better acquainted with health spas of the ’60s here: Spas Flowing With Milk and Honey, Diets, Money

The photo above, of a woman demonstrating a double chin electric massage machine, is a window into how far we’ve come: Now there’s a shot for that. Calabasas drug firm sticks its neck out to get rid of double chins

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For more from the Los Angeles Times archives, go to L.A. Times Past.

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