BUSINESS NOTES

Lido Island resident Peggy Fort has been named president of newly formed

California Marketing Concepts, a Newport Beach-based marketing firm that

specializes in tourism accounts.

Fort started the company after Starbucks Coffee Co. asked her to handle

their corporate promotions in Los Angeles and Orange counties.

“My long-term career goal has always been to start my own business, and

when the opportunity presented itself ahead of plan, I couldn’t be

happier,” Fort said.

Fort has lived in Newport Beach since 1984 and was director of public

relations for the Los Angeles Convention & Visitors Bureau and director

of marketing for the Newport Beach convention bureau.

Other California Marketing Concepts clients include the Newport Beach

Conference & Visitor’s Bureau, the Simon Fine Art Gallery & Studio and

the Santa Monica Convention & Visitors Bureau.