BUSINESS NOTES
Lido Island resident Peggy Fort has been named president of newly formed
California Marketing Concepts, a Newport Beach-based marketing firm that
specializes in tourism accounts.
Fort started the company after Starbucks Coffee Co. asked her to handle
their corporate promotions in Los Angeles and Orange counties.
“My long-term career goal has always been to start my own business, and
when the opportunity presented itself ahead of plan, I couldn’t be
happier,” Fort said.
Fort has lived in Newport Beach since 1984 and was director of public
relations for the Los Angeles Convention & Visitors Bureau and director
of marketing for the Newport Beach convention bureau.
Other California Marketing Concepts clients include the Newport Beach
Conference & Visitor’s Bureau, the Simon Fine Art Gallery & Studio and
the Santa Monica Convention & Visitors Bureau.
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