Newport Beach agency earns marketing award

Newport Beach advertising agency Lawrence & Ponder Ideaworks earned a

national award last year for its marketing of a hamburger chain.

The agency earned a National Citation of Excellence at the 2001

National ADDY Awards for its free-standing insert for client Fatburger.

The award recognizes creative excellence in media of local, regional

and national advertising. Entries are judged by top creative directors

from around the country.

To qualify for a trophy, an entrant must first win an award in one of

the 220 local competitions sponsored by the American Advertising

Federation, and then be selected in one of 14 district competitions

before reaching the national level.

Lawrence & Ponder’s work for Fatburger had previously won a District

15 American Advertising Federation Award. District 15 incorporates

Southern California and Southern Nevada regions.

The award competition is the nation’s largest advertising competition,

with more than 60,000 entries in 2001.

Lawrence & Ponder was founded in 1991 and has won more than 350

awards. The 35-employee firm provides strategic, branding, ideation,

creative, interactive and production services including forms of

advertising, public relations and marketing for clients such as

Fatburger, Tenet HealthSystem, Second Harvest Food Bank, California

Department of Health Services and the Governor’s Office of the Secretary

for Education.