Newport Beach ad firm wins award

Newport Beach advertising agency Lawrence & Ponder Ideaworks won a

Silver World Medal at the New York Festival’s 2002 International Print

Advertising, Collateral and Design Competition.The winners of the event,

which consisted of more than 6,500 entries from 64 countries, will be

published in the New York Festival’s Annual of Advertising 11 early next

year.

The agency won for its AIDS Guerrilla campaign for the AIDS Service

Foundation of Orange County. The campaign won for its outdoor and transit

posters for health and hygiene messaging.

“A decade after AIDS became a hot topic, young people have forgotten

the risk,” said Lynda Lawrence, agency partner and chief idea officer, in

a press release. “This campaign reached out to them in clubs and bars to

remind them before they indulged in risky behavior.”

The agency, which was founded in 1991, has won more than 350 awards

and works with businesses in California and throughout the United States.

It provides strategic, branding, creative, interactive and production

services, as well as traditional and nontraditional forms of advertising

and public relations.