An extreme form of marketing

Why did he wait so long? What was he thinking? How could he do

this to me, to Newport Beach, to all his faithful fans and supporters

not only here in Newport Beach but all over the world? But alas, all

good things come to those who wait. Patience is a virtue!

Yes! Newport Beach’s outstanding citizen of the year, the role

model for our youth, Mr. Dennis Rodman is back. I know there are many

people like myself who have waited anxiously and with bated breath

for the reemergence of our tattooed and pierced model of civility and

culture to once again hit the front page of the Daily Pilot, even if

it was for allegedly hitting and assaulting yet another woman. Yes,

my hero, Mr. Dennis Rodman is back.

After you read about Rodman’s known brushes with the law, you have

to realize that what we have here is a person, unlike you or me, who

gets let off lightly from his legal and moral responsibilities

because he A. has money, B. is a celebrity, or C. a combination of

the above.

Personally, I don’t get his getting off lightly for any of the

above reasons. Do you? But I have to hand it to Rodman, if for no

other reason, he is a good marketer. Really. What better way to

publicize the reopening of a restaurant you’re affiliated with than

get some publicity the day before the reopening.

That will bring in the type of people that we so dearly need, want

and cherish here in Newport Beach. A quality establishment. Judging

by the traffic and attendance Saturday night at Josh Slocum’s,

Roman’s marketing strategy was highly successful.

Kudos to our famous resident for his successful marketing

strategies for him and his restaurant. And thank you for once again

entertaining us with you fun and inspiring antics.

* PAUL JAMES BALDWIN is a Newport Beach resident.