Trendy styles with affordable price tags

Peter Tielmann, senior vice-president of Marketing and Business

Development at Palliser Furniture believes that furniture styles have

global appeal and that young people -- Gen X’s and Y’s in particular

-- are keenly aware of what hip furniture design is. Especially since

those designs are often oriented toward ‘pop-fashion advertising’.

“Such furniture is usually available only at the high-end and is

just not affordable to them. It’s like seeing a Porsche while

shopping for a car. They say ‘It’s beautiful, but I can’t afford

it,’” Tielmann said. “The difference between the automotive industry

and furniture, is that the person who likes the Porsche but can’t

afford the price tag, can opt for, say, a Mazda Spider. They don’t

have to buy a Buick -- they can still find something funky and

fashionable that they can afford. This is not necessarily true in the

furniture business.”

That’s where EQ3 comes in.

EQ3 steps forward into design that’s not a part of conventional

furniture retail.

“Over the years, we’ve always viewed ourselves as a sort of bridge

between North America and Europe,” said Art DeFehr, president of

Palliser. “So, our products have always had a stronger, contemporary

flavor. But EQ3 takes a whole step forward into a style range the

traditional retailer doesn’t even touch. It’s a little more fun, and

a little more functional.”

Early in EQ3’s development, Palliser decided that these

distinctive products needed to be produced under the larger umbrella

of a separate operating division and offered in either an in-store

EQ3 gallery or a freestanding EQ3 store.

Fortunately, Gen X Living in Costa Mesa carries the fun and

innovative line of EQ3 furniture products. Stop in Gen X Living to

view pieces from the EQ3 line including the Replay, B2C, 2Morrow and

Balton styles.

Mention the ad in this newspaper and receive $100 off of any

purchase of $1,000 or more.

Gen X Living is located at 1800 Newport Blvd. in Costa Mesa. Call

(949) 650-GenX (4369) or visit www.GenXLIVING.net.