The pen behind the fonts
Lolita Harper
Her wavy blond hair is tied loosely back in a ponytail. She is
relaxed, in a T-shirt and pants, sitting crossed-legged on her living
room floor. Her demeanor is expressive, and she laughs and moves her
hands while she talks. She is an artist who has transformed brush
strokes into alphabetical formulas that the Microsoft era takes for
granted.
Teri Kahan, a Costa Mesa resident, is one of the few artists in
the world who creates type fonts. You know, the dozens of options to
chose from under the “format” in your Word program.
Artists such as Kahan create new styles of lettering, formulate
them and sell them for various designers and other professionals to
use in marketing materials. Because “font” is such a widespread word
now, most people don’t know the origin of those stylized alphabets.
Kahan does. She has been in the industry since before big computer
companies made it so commonplace.
She designed the lettering the Lexus car company uses to brand its
automobiles. That was in the 1980s, before computers were a household
item.
“Now, that was a lot of work,” she said.
Kahan got a calligraphy set when she was a child and just took to
it, she said. Throughout grade school, she won awards for penmanship
and took lettering classes at Newport Harbor High School.
“That’s when they had those kind of classes in school,” Kahan
said.
After high school, she trained classically at Orange Coast College
and UC Irvine. Kahan taught courses at Golden West College for a few
years but now focuses her attention on younger students: The
fifth-graders at Victoria Elementary, where her twin sons attend. She
volunteers as a part time art instructor because “kids just don’t get
enough art” so she forces the issue.
“I like to teach them how to hold the pen, how to move it along
the surface, in a free, uninhibited motion,” Kahan said.
Kahan said her style is very flowing and expressive, unlike
static, boxy font types. Many of her fonts are inspired by the ocean
-- the ebbs and flows, the curves of the waves and the curves of her
letters. The slants and the movement of water inspire her art.
“Water themes just abound in my work,” Kahan said.
While Kahan is one of the few women in the world who participate
in the type font industry, she said she is partial to hand-lettering.
She recalls earlier in her career when companies were willing to
budget for handmade graphics and logos instead of relying on
computer-sculpted graphics.
“I love the spontaneity of the stroke,” Kahan said. “It is always
a surprise how the letter is going to end.”
In the computer age, Kahan works hard to digitize her freehand
styles. She starts with her handmade brush strokes and scans them
into the computer. Using a special program, she plots the points on
the various letters to make a rough shape that tells the computer
where to automatically fill in with black. Because computers are so
precise and pragmatic, it is a frustrating process to try to
formulate art, she said.
“By now, you’ve created it, and you just want the stupid computer
to do it, but it doesn’t,” Kahan said, while demonstrating the
point-plotting process on her laptop. “You still need a person to go
in there and make it right.”
For example, her type font called “Puamana” is very rustic and
requires dozens of plot points to illustrate the jagged points in the
lettering, where the stroke begins and ends. When a letter is done by
hand, you can see where the stroke began because it is darker and has
more ink. At the end stroke, the color is lighter because the ink is
less and the brush if lifting.
About 200 hours of work goes into each type font, she said. Often,
she takes her laptop out to the beach and works on the sand.
Growing up in Newport Beach and then living in Hawaii for a number
of years, Kahan said she cannot stay away from the ocean. She loves
to surf and holds deeply the Polynesian philosophy of Huna, which
stresses empowering yourself.
Self-empowered, the free-spirited and smiling Kahan works at her
skill diligently, transforming her creative brush strokes into logos,
marketing designs, package lettering and graphic design. While the
craft has moved into the technological field, Kahan believes it is
her classic art training that gives her an edge.
“It’s a very unusual talent,” Kahan said.
Local entrepreneur Rebecca Hall, who has worked on collaborative
projects with Kahan, said her unparalleled style comes through in all
her work.
“Design firms recognize her unique talent,” Hall said. “The logos
and lettering she creates have meaning and influence, all trapped
into a small space. She really gives thought to what it means and how
it should be used.”
The mother of two graciously accepts the compliment, giving all
credit to innate aptitude.
“It is just a wonderful skill, and I have a master talent in it,”
Kahan said.
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