A sibling revelry for shopping
Andrew Edwards
A pair of women’s boutiques in Newport Beach and Costa Mesa are owned
by two sisters who grew up in Southern California stores.
The first Lola Rouge store opened in Costa Mesa in 2002, and the
second is in Fashion Island. The shops are owned by sisters Sandy
Johnson and Debbie Askew, both graduates of Corona del Mar High
School.
“Ever since we were little we loved shopping,” Johnson said.
The pair opened their Fashion Island store after Thanksgiving, but
winter storms delayed the boutique’s grand opening until Thursday.
The sisters donated 15% of their Thursday night sales to Children’s
Hospital of Orange County.
The longtime shoppers only fill their boutique’s racks with
clothing that matches their personal styles.
“We just buy what we like and what we love,” Askew said.
“For something to be in our store Debbie and I have to be crazy
about and in love with it,” Johnson added.
Though the sisters buy inventory that fits their individual
interests, Johnson said the pair’s age difference helps them manage
to stock a variety of fashions. Johnson, 39, is 14 years older than
Askew.
“We have similar tastes, but obviously, [Askew is] going to dress
a lot differently than I do,” Johnson said.
Lola Rouge’s bright red walls were inspired by stores Johnson
visited while traveling around Europe when she lived in Berlin for
four years. She thinks the color makes the shop look friendlier than
stores she shopped at when she was younger.
“The red feel’s really inviting and welcoming,” Johnson said.
“Growing up in Newport, sometimes the stores were really intimidating
to go into.”
Johnson considers the 2,100-square-foot Fashion Island shop to be
like a mini department store since the sisters sell makeup, perfume
and lotion in addition to clothes. However, the pair try to carry
hard-to-find products they don’t see around malls.
“A lot of our perfumes and lotions you’re not going to find in
most department stores,” Johnson said.
Recently, the sisters have spent much of their time selling prom
dresses to teenagers, though many of their customers have moved well
beyond high school dances, Johnson said.
“Very chic women in their 60s are shopping with us, too,” Johnson
said. “I think our oldest customer is 90 years old.”
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