City to examine economic impact of the arts
The City Council has approved the arts commission’s request to
undertake an economic impact report regarding the arts in Laguna
Beach. The impact report was one part of the commission’s cultural
arts plan for 2005-10.
Laguna Beach was asked to participate in a national study being
undertaken by Americans for the Arts, the nation’s leading nonprofit
organization for advancing the arts. The purpose of the study is to
assess the national economic impact of spending by nonprofit arts
organizations and their audiences.
The yearlong study will begin in 2006. The total cost of the study
is $6,500, $2,000 of which will be provided by business improvement
district funds, $2,000 by the Laguna Beach Alliance for the Arts and
$2,500 by the Laguna Beach Visitors and Conference Bureau.
“It is important to have a better understanding of the role of the
arts in Laguna Beach,” Cultural Arts Manager Sian Poeschl said. “This
yearlong program will help evaluate the economic impact of the arts
and will be a valuable tool for the city, Laguna Beach Visitors and
Conference Bureau and the Laguna Beach Alliance for the Arts.
“The findings will help assist in long-term planning and future
projects and provide guidance for a creative community,” Poeschl
said.
-- By Suzie Harrison
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