BUSINESS SPOTLIGHT:Worldly Wylder’s website

Greer Wylder’s name became synonymous with Newport-Mesa lifestyle as a 14-year columnist for the Daily Pilot, and after a brief lull, she’s back sharing her shopping, dining, fashion and other lifestyle tips with her new website, GreersOC.com.

Wylder’s site launched July 24. In her inaugural two weeks, she was already sending out 10,000 free e-mail newsletters every week to discerning consumers who want to hear about the latest and greatest trends in the county.

“There are similar e-mail newsletters around,” she said, sitting in her stylish Costa Mesa home as two of her four sons milled around. “It was something Orange County was missing.”

Although her coverage area jumped from roughly 30 miles to almost 800 miles, she said she’s eager to expand her repertoire.

“I think it’s so much fun, I love it,” she said of exploring the county’s offerings.

Sondra Ames, chief executive officer of Wonderland Bakery in Newport Beach, was excited when she saw Wylder’s e-mail alerts.

“I’m on her list,” said Ames, who got to know Wylder while she wrote for the Daily Pilot. “I love it, what a fun site ? She’s such a girlie-girl, and with all those boys in the house, she’s way glam.”