RETAIL ROUNDUP:

**The headline incorrectly implied that Promelis Westcliff Market is moving from Westcliff Drive. Supermarket officials plan to keep Promelis on Westcliff Drive and open a second market on the Balboa Peninsula this fall.**

When the Promelis Seaside Market opens its doors this fall, it may decrease traffic on the Balboa Peninsula.

At least, that’s what the owners are hoping. The east part of the peninsula hasn’t had a grocer since the 2W Market closed in 2005, and co-owner Mike Matthews said he expected the gourmet supermarket to be a popular neighborhood destination — especially on foot, because so many Balboa residents do their shopping without cars.

“We’re going to pride ourselves on making it the people’s market,” Matthews said. “We want to have that neighborhood feel.”

Promelis, whose new location is at 508 W. Balboa Blvd., has operated for eight years on Westcliff Drive across town in Newport Beach. The market specializes in gourmet foods, including the Stonewall Kitchen line, products from the Food Network’s “Barefoot Contessa” and a wide assortment of spirits.

Matthews said he had already gotten positive feedback from Balboa residents regarding the new store, which will be about one-third the size of the current Promelis location. The owners hope to open the store in November.

“I’m getting calls on a daily basis,” he said. “People can’t wait to come down there. We’ve set the bar pretty high with our customer service and product selection.”

Among the residents anticipating the opening is Gay Wassall-Kelly, the editor of the Balboa Beacon newsletter, who said Promelis would give the neighborhood a needed retail boost.

“On the peninsula, we do a lot of our shopping and dining on 17th Street because we’ve lost a lot of our basics,” she said. “But we do need a market.”

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Mother’s Market, located on 17th Street in Costa Mesa, puts customers’ health high on its list of priorities; the grocery store and restaurant features a number of vegan and natural foods and an extensive juice bar. With Breast Cancer Awareness Month coming in October, the market has another health-related item in stock — and one with a cause behind it.

The market is among a number of retailers stocking the thinkThin Pink nutrition bar, a sugar-free, protein-packed snack that raises funds for the nonprofit Susan G. Komen for the Cure. Fifteen cents from every thinkThin Pink bar sold will go to the nonprofit, which formed in 1982 to support breast cancer research and treatment.

Tracy Hardin, the food service coordinator for Mother’s, said the bars had already become a popular item.

“We got them in last week, and everyone was trying them,” she said.

MICHAEL MILLER may be reached at (714) 966-4617 or at michael.miller@latimes.com.