Costa Mesa clothing trio sets up temporary shop

Atwater is about as down-home as any clothing manufacturer can get. The Costa Mesa-based company has a staff of three employees who design, cut and dye the clothes themselves. Still, Atwater products have found their way to Nordstrom, Sun Diego and more than 100 other stores nationwide — and for one month now, they’ll have an entire store to themselves.

Or half a store, anyway. Generic Youth, a Westside boutique down the block from Atwater’s headquarters, recently announced a new program in which small clothing manufacturers can move into a space next to its property for a month at a time. Atwater is the first business to occupy the store.

Today from 5 to 9 p.m., Atwater will celebrate its grand opening at Generic Youth, at 1609 Pomona Ave. Atwater is scheduled to reside at Generic Youth until the end of November. Call (949) 394-8912 for more information.

— Michael Miller