Jose Guandique, left, has Rohan Marley, the son of legendary artist, Bob Marley, sign his book after Rohan makes an appearance to market his product, Marley Coffee, at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)
Rohan Marley, the son of legendary artist, Bob Marley, talks about his new product during an appearance to market Marley Coffee at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)
Rohan Marley, the son of legendary artist, Bob Marley, talks about his new product during an appearance to market Marley Coffee at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)
Whole Foods customers listen to Rohan Marley, the son of legendary artist, Bob Marley, as Rohan talks about his new product, Marley Coffee, at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)
Rohan Marley, the son of legendary artist, Bob Marley, talks about his new product during an appearance to market Marley Coffee at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)
Whole Foods employee, Larry Rodriguez, tells customers to buy Marley Coffee after Rohan Marley, the son of legendary artist, Bob Marley, makes an appearance to market his new product at Whole Foods in Glendale on Friday, February 4, 2011. In 1999, Rohan bought 52 acres of land at Jamaica’s Blue Mountains to harvest and produce his coffee. The product was finally co-founded in 2007. (Cheryl A. Guerrero/Staff Photographer)