USC’s JuJu Watkins agrees to lucrative contract extension with Nike

JuJu Watkins agreed to a multiyear contract extension with Nike that will give the USC star one of women’s basketball’s biggest sneaker endorsement deals.

A first-team All-American after a record-setting freshman season, the guard from Watts is one of the biggest stars in the sport and last month was unanimously voted the preseason player of the year in the Big Ten by the league’s coaches.

Agent Rich Paul confirmed the deal, an extension of the one she originally signed with Nike in 2022 while at Sierra Canyon High.

Watkins scored 920 points last season, a national freshman record, and was second in the nation to Caitlin Clark in scoring average at 27.1 points per game.