In the final frazzled minutes of Super Bowl LIII Sunday at Mercedes-Benz Stadium, Brady threw the New England Patriots into the lead. A few desperate breaths later, Goff threw the Rams’ season away.
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And thus, the Rams’ dream ended in a red-and-blue confetti nightmare, the Patriots claiming a 13-3 victory to win their record-tying sixth Super Bowl championship while the Rams are still searching for their first representing Los Angeles.
This is the second time in five months that Boston has beaten Los Angeles for a championship, following the Dodgers’ World Series to the Red Sox. The “Beat L.A.” chants that filled the stadium Sunday are getting old.
“This one is going to stick with you, it stings in your gut,’’ Rams coach Sean McVay said. “I’m kind of numb right now.’’
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It’s numbing how the Patriots have won three Super Bowl titles in the last five years, and how Brady’s six Super Bowl rings are more than any other player in NFL history.
“It’s incredible,’’ Brady said.
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Patriots quarterback Tom Brady celebrates a touchdown by Sony Michel against the Rams inthe 4th quarter in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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Rams quarterback Jared Goff watches after throwing an intereption in the fourth quarter as Patriots Adrian Clayton (94) and Duron Harmon celebrate.
(Wally Skalij / Los Angeles Times)
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Rams receiver Brandin Cooks has his pass broken up by Patriots Duron Harmon (center) and Stephon Gilmore in the fourth quarter.
(Wally Skalij / Los Angeles Times)
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Super Bowl MVP Julian Edelman hoists the Lombardi Trophy after New England beat the Rams 13-3 in Super Bowl LIII at Mercedes-Benz Stadium.
(Robert Gauthier / Los Angeles Times)
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Los Angeles Rams quarterback Jared Goff (16) sits on the bench behind his teammate after giving up a late game interception.
(Gina Ferazzi / Los Angeles Times)
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Rams quarterback Jared Goff is hit by Patriots Dont’a Hightower in the end zone after an incomplete pass in the 3rd quarter.
(Wally Skalij / Los Angeles Times)
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Rams losing head coach Sean McVay walks off the field after meeting with Patriots head coach BIll Belichick in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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New England Patriots wide receiver Chris Hogan (15) hugs New England Patriots wide receiver Julian Edelman (11) as the Patriots beat the Rams 13-3 in the Super Bow.
(Gina Ferazzi / Los Angeles Times)
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Rams receiver Robert Woods walks off the field after losing to the Patriots in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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Rams running back C.J. Anderson, left, and reeiver Josh Reynolds look at the scoreboard late in the 4th quarter in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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Patriots tight end Rob Gronkowski catches a pass in front of Rams linebacker Samson Ebukam in the 4th quarter in Super Bowl LIII.
(Wally Skalij / Los Angeles Times)
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Patriots running back Sony Michel breaks free from the Rams defense in the 3rd quarter in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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Rams receiver Josh Reynolds makes a catch in front of Patriots Jason McCourty inthe 3rd quarter in Super Bowl LIII at Mercedes Benz Satdium in Atlanta Sunday.
(Wally Skalij / Los Angeles Times)
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Los Angeles Rams wide receiver Brandin Cooks (12) was wide open in the end zone but couldn’t hang onto a pass while getting hit by New England Patriots cornerback Jason McCourty (30) in the second half.
(Gina Ferazzi / Los Angeles Times)
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New England Patriots wide receiver Julian Edelman (11) beats Los Angeles Rams linebacker Dante Fowler (56) for a reception in the Super Bowl.
(Gina Ferazzi / Los Angeles Times)
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Patriots receiver Julian Edelman leans into Rams defensive back Aqib Talib during first half catch and run in Super Bowl LIII at Mercedes-Benz Stadium.
(Robert Gauthier / Los Angeles Times)
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Patriots defensive lineman Trey Flowers tips a pass that was ultimately completed to Rams receiver Josh Reynolds from Jared in Goff during the first half.
(Robert Gauthier / Los Angeles Times)
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Rams quarterback Jared Goff is harrassed by Patriots defenders as he throws a second half pass in Super Bowl LIII at Mercedes-Benz Stadium.
(Robert Gauthier / Los Angeles Times)
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Rams receiver Brandin Cooks fails to haul in a pass after it is broken up by Patriots defenders Stephon Gilmore and Duron Harmon during the fourth quarter.
(Robert Gauthier / Los Angeles Times)
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Patriots cornerback Stephon Gilmore intercepts a pass intended for Rams receiver Brandin Cooks near the end zone during the fourth quarter.
(Wally Skalij / Los Angeles Times)
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Rams receiver Brandin Cooks can’t haul in a pass in the end zone as he is defended by Patriots defensive back Jason McCourty in the third quarter.
(Robert Gauthier / Los Angeles Times)
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Rams quarterback Jared Goff (16) barely gets a pass off under pressure from Patriots defensive end Trey Flowers (98) and outside linebacker John Simon (55) during the second half.
(Gina Ferazzi / Los Angeles Times)
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Patriots tight end Rob Gronkowski just misses a pass from Tom Brady as he is defended by Rams linebacker Cory Littleton.
(Robert Gauthier / Los Angeles Times)
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Linebacker Brandon King (36) lies in the confetti on the field after the Patriots defeated the Rams 13-3 in the Super Bowl at Mercedes-Benz Stadium.
(Gina Ferazzi / Los Angeles Times)
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Rams defensive lineman Aaron Donald drags down Patriots quarterback Tom Brady, forcing an incomplete pass during the first half.
(Robert Gauthier / Los Angeles Times)
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Patriots kicker Stephen Gostkowski (3) celebrates with offensive lineman Ted Karras (75) after kicking a field goal late in the fourth quarter to give New England a 13-3 lead.
(Gina Ferazzi / Los Angeles Times)
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Patriots defensive back Stephon Gilmore prevents Rams receiver Brandin Cooks from making a catch in the third quarter.
(Robert Gauthier / Los Angeles Times)
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Patriots cornerback Stephon Gilmore (24) intercepts a pass intended for Rams wide receiver Brandin Cooks (12) to end a scoring threat late in the fourth quarter.
(Gina Ferazzi / Los Angeles Times)
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Rams receiver Brandin Cooks walks away as Patriots defensive backs celebrate an interception by Stephon Gilmore to kill a fourth-quarter drive.
(Robert Gauthier / Los Angeles Times)
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Patriots defensive back Stephon Gilmore intercepts a Jared Goff pass in the fourth quarter.
(Robert Gauthier / Los Angeles Times)
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Patriots running back Sony Michel dives into the end zone for a two-yard touchdown run in the fourth quarter.
(Robert Gauthier / Los Angeles Times)
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Patriots tight end Rob Gronkowski hauls in a 29-yard pass to set up a Patriots touchdown.
(Robert Gauthier / Los Angeles Times)
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Adam Levine of Maroon 5 performs during the Super Bowl LIII halftime show.
( Wally Skalij / Los Angeles Times)
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From fire to lights, Adam Levine of Maroon 5 performs during the Super Bowl LIII halftime show.
( Wally Skalij / Los Angeles Times)
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Maroon 5’s Adam Levine, before he peeled off his shirt, performs during the Super Bowl LIII halftime show.
( Wally Skalij / Los Angeles Times)
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Patriots cornerback Jason McCourty tries to grab the ball after breaking up a pass intended for Rams receiver Josh Reynolds during the first half.
(Wally Skalij/Los Angeles Times )
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Rams defensive end John Franklin-Myers (94) and defensive tackle Ethan Westbrooks sack Patriots quarterback Tom Brady and forces him to fumble in the first half.
(Gina Ferazzi / Los Angeles Times)
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Rams linebacker Cory Littleton intercepts a pass intended for Patriots receiver Chris Hogan in the first quarter.
(Wally Skalij/Los Angeles Times )
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Patriots middle linebacker Kyle Van Noy sacks Rams quarterback Jared Goff for a loss in the first half.
(Gina Ferazzi / Los Angeles Times)
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Patriots defensive end Deatrich Wise takes down Rams running back C.J. Anderson for a loss in the first half.
(Gina Ferazzi / Los Angeles Times)
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Patriots tight end Rob Gronkowski can’t catch a pass while defended by Rams cornerback Aqib Talib during first-quarter action.
(Wally Skalij/Los Angeles Times )
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Patriots fans outnumber Rams fans at the Marta train stop near Mercedes-Benz Stadium before Super Bowl LIII.
(Gina Ferazzi / Los Angeles Times)
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Rams tight ends Tyler Higbee (89), Johnny Mundt (82) and Gerald Everett (81) take the field to warm up for Super Bowl LIII.
(Robert Gauthier / Los Angeles Times)
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Rams running back Todd Gurley jogs around the field during warmups for Super Bowl LIII.
(Wally Skalij / Los Angeles Times)
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Patriots fans yell for players during warmups before Super Bowl LIII at Mercedes-Benz Stadium.
(Robert Gauthier / Los Angeles Times)
For most of three quarters Sunday, the entire Rams offense seemed overwhelmed by the history, overcome by the hostile environment and stifled by the Patriot defense.
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With every move, they were booed by a pro-Patriots crowd that filled roughly three-quarters of the 70,000-seat stadium. With seemingly every play, they were chased down by a smart Patriots defense that appeared to know what was coming.
They were a mess but still … after tying the score, 3-3, late in the third quarter, they had a chance.
But then Brady, 41, the oldest quarterback to win a Super Bowl, showed why he is the greatest quarterback ever.
Goff, 24, attempting to be the youngest quarterback to win a Super Bowl, acted every bit his age.
“It was tough,’’ Goff said. “It kills. It kills. It hurts me so much.’’
With 9 minutes 49 seconds left in regulation and the score still tied, 3-3, the Patriots began a drive at their 31-yard with their fans chanting, “Brady, Brady, Brady.’’
What happened next was Brady, Brady, Brady.
The Patriots quarterback lofted a perfect pass to Rob Gronkowski, then a couple of short passes to Julian Edelman, then a perfect deep ball to a double-covered Gronkowski at the Rams’ 2-yard line.
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From there, Sony Michel ran for a touchdown to give the Patriots what became a 10-3 lead, giving the ball back to Goff with seven minutes left.
“We grinded it out,’’ Brady said. “We were just chipping away.’’
Now it was the Rams turn to do the same, and working from his own 25-yard line, Goff quickly moved the Rams to the Patriots’ 27.
But from there, facing a surging blitz from Duron Harmon, Goff threw wildly to Brandin Cooks in front of the end zone. The ball was badly underthrown and Stephon Gilmore intercepted it for the Patriots to essentially end the game.
Said Goff: “That’s my fault, man. I can’t put us in that situation.’’
Throughout the game, Goff put them in those kinds of situations. He completed just half of his 38 passes for 229 yards while missing on a handful of open looks and making several poor decisions.
“It’s the toughest loss I’ve ever had,’’ Goff said. “It’s terrible. I wish I could have had a million plays back.’’
One of the worst was late in the third quarter when Cooks slipped through the Patriots secondary and found himself wide open in the end zone.
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At first, Goff didn’t see him. By the time he did, Jason McCourty was able to race over and break up the pass for the Patriots.
“I was kind of surprised that he was that wide open, and I tried to get it to him as quickly as I could,’’ Goff said. “Unfortunately, it was too late.’’
In the end, as probably should have been expected, Brady was The Man; Goff The Kid.
“I think the biggest thing is that the play selection didn’t really give him much of a chance,’’ McVay said, defending his protégé. “I think it starts with me.’’
McVay was right. Some of it, maybe a lot of it, did start with him.
In trying to become the youngest winning coach in Super Bowl history, McVay, 33, was completely outsmarted by oldest winning coach, 66-year-old Bill Belichick.
Goff wasn’t the only Ram who was dazed and confused. Todd Gurley, the great Rams running back who claimed he was healthy, spent long stretches on the bench for no apparent reason. The Rams committed nine penalties, three times as many as the more disciplined Patriots. In all, the Rams were outgained 407 yards to 260 and consistently seemed like the more unsettled.
“No other way to say it but, I got outcoached tonight,’’ McVay said.
This seemed particularly obvious in his use of Gurley, the highest paid running back in the NFL and arguably the league’s best running back over the past four seasons.
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Gurley carried the ball on the Rams’ first offensive play but barely saw action after that, finally reappearing in the second half and finishing the game with only 10 carries for 35 yards and just one catch. This came two weeks after he had only five touches in the Rams’ NFC championship win over the New Orleans Saints.
Gurley suffered a knee injury that forced him to miss the final two games of the regular season, but he ran well in the first playoff game against the Dallas Cowboys. This week, he said he was healthy and his name didn’t appear on the injury report.
So what gives?
Said Gurley: “Whenever my name is called to get in, I’m ready. I just kind of control what I can control and just do my best with my opportunities.’’
Said McVay: “Todd is healthy, and we just didn’t really get a chance to get anybody going today offensively and that starts with me.’’
This issue will linger into the offseason, when perhaps more will be revealed about Gurley’s injury, or maybe McVay will study the tape and realize he needs to be more structured in his play-calling. The offseason should be a time for growth for other young Rams, particularly Goff, who will only learn from this lousy experience.
The offseason will also be a learning experience for this columnist, who picked the Rams to win big in this game and who will never, ever again underestimate the enduring power of the Belichick-Brady era.
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Meantime, Los Angeles’ last Super Bowl champion is still the Raiders from 35 years ago, which Raider fans will be happy to remind everyone.
As for the Rams fans, well, before Sunday’s game, in the stands, one of their few shouted, “Whose House?’’
A couple of folks answered, “Rams House!’’
A New England fan shouted back, “That’s your chant? That’s the dumbest chant I’ve ever heard!’’
Just like Sean McVay, Jared Goff and the rest of those wonderful noisemakers who were drowned out by Patriots history, it was a chant that later went silent.
Bill Plaschke, an L.A. Times sports columnist since 1996, is a member of the National Sports Media Hall of Fame and California Sports Hall of Fame. He has been named national Sports Columnist of the Year nine times by the Associated Press, and twice by the Society of Professional Journalists and National Headliner Awards. He is the author of six books, including a collection of his columns entitled “Plaschke: Good Sports, Spoilsports, Foul Balls and Oddballs.” Plaschke is also a panelist on the popular ESPN daily talk show, “Around the Horn.” He is in the national Big Brothers/Big Sisters Alumni Hall of Fame and has been named Man of the Year by the Los Angeles Big Brothers/Big Sisters as well as receiving a Pursuit of Justice Award from the California Women’s Law Center. Plaschke has appeared in a movie (“Ali”), a dramatic HBO series (“Luck”) and, in a crowning cultural moment he still does not quite understand, his name can be found in a rap song “Females Welcome” by Asher Roth.