Marriott tops list of guests’ favorite hotel rewards plan
If you like participating in hotel loyalty programs, you’re going to be happiest with Marriott Rewards, according to a study release Friday by J.D. Power.
Marriott’s program ranked first among such programs with a score of 707 based on a 1,000-point scale. Marriott includes such brands as Fairfield Inn, Residence Inn, SpringHill Suites, Ritz-Carlton.
Second was IHG, which includes Candlewood Suites, Holiday Inn, Hotel Indigo, Intercontinental Hotel & Resorts, among others. It received a score of 704. Third was Delta Hotels Delta Privilege, which is based in Canada.
To assess the top players, J.D. Power, which is based in Westlake Village, weighed customers’ satisfaction in five categories but weighted these categories most heavily: accountant maintenance/management and the ease with which rewards can be redeemed.
The survey was taken by 3,800 people who were members of a hotel loyalty plan. They were asked to complete a survey online in March.
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